The Day San Diego Thought It Might Disappear

Why It Works Well

• The split-screen visual clearly shows a dramatic transformation from city to desert.
• The single word 'Gone?' creates immediate intrigue and curiosity about the city's fate.
• High visual contrast between the blue water and brown desert makes the image pop.
• The thumbnail and title work together to tell a compelling story of potential disaster.
• The simple, uncluttered design is easily understood at a glance, even on mobile.