Why You’re Still Broke After a Raise (The Ghost Expense Trap)

Why It Works Well

• The before/after split clearly visualizes the transformation from earning to being broke.
• The large text 'EARNING MORE' and 'STILL BROKE?' is highly readable on mobile.
• The confused stick figure and empty safe evoke immediate curiosity and intrigue.
• The red ghosts eating dollar signs effectively visualize the 'Ghost Expense Trap' concept.
• The high contrast between the white background and bold illustrations ensures visibility.